About 92% of recruiters use social media as their preferred mode of sourcing and validating quality applicants.

That's a robust amount of people who believe in the power of social media. It shows the media's undeniable credibility, reliability, and success (irrespective of all risks and recent privacy-related upheavals).

But that's not surprising so much, now is it?

3.96 billion (as of April 2021) people of the world have social media accounts. Of these, about 79% look for job opportunities on social media.

These numbers certainly reinforce why you should divert your attention to social recruiting. 

Here are the top 7 ways to use social media to source your company's best candidates for your company? 

Online presence - Build, nurture, engage

First and foremost, if you want to reach suitable candidates online, start at the base and build your online presence. 

This can be done through several platforms, starting with your website, social media accounts on Facebook, Twitter, Linked In, and more.

Creating one, being active and engaging on topics like new job posts, related industry news and employee wellness initiative by your company grabs attention and reciprocation from the right set of people.

Content generation - Original and high quality

No matter your brand tonality, make your content engaging and interesting as and when you post. Ensure that you get the message across. The idea is to let your audience know precisely what your company stands for and what they can expect when working with you and your team.

Although not applicable to job ads, you can do simple posts like informative article write-ups, engaging posters (i.e. posting about company news, milestone celebrations, asking response generating questions to rally answers from your followers, etc.), and more. 

Pro Tip - Drive traffic - the more traffic you get, the better!

Job Posts - Optimize for reach

Now that you've created excellent content, it's time to decide where to post them. You may post on as many platforms as you'd like, but that is a waste of effort, especially if your target audience isn't on your chosen channel of outreach. 

When it comes to sharing #Hiringnow posts, the best social platform for professionals is LinkedIn (a study by Agency Central revealed that 19/20 of their target respondents are on LinkedIn). 

However, depending on the nature of the job role, you can even go to unconventional places such as Reddit, Tiktok or Quora if you plan to target Zoomers or Gen Z talents!

Employee Advocacy - Encourage staffers toward online sharing

Create an internal army with your employees, who can cross-promote company-related news as shared on social channels to reach a larger audience pool. 

A bit of motivation in the form of well-endowed employee referral programs reduces bad hires that can save your business tons of money.

Employer branding - Improve with tailored career pages

To stand out and attract the best talents, focus on improving employer branding through branded or native career pages. These pages will display different aspects of your company culture, mission, and vision. 

To ensure a further discovery, direct applicants to your organization's career page when posting the latest job openings on social platforms. This makes your career pages just as important as your social media pages.  

Redirection to business websites increases organic footfall and facilitates applicants' opportunity to better understand the business and work culture.

Not all are organic - Leverage groups and community on social media.

Social Media platforms like LinkedIn and Facebook have loads of activities and solid groups and communities. These are either a public or closed group - you are allowed only upon invite. 

List the niche groups and communities where the right talents lurk to consume information or are interested in the same subject as your business. 

For example, say your business deals the most with "learning & development managers". 

In LinkedIn, type the keywords and filter the results out under "Groups". There, you'll see existing channels along with the number of members. Join the ones with the most users and activity. Contribute, network and engage in getting the best results.

Automate the process - use a recruitment software

Last but not least, make the hiring to joining process efficient with SaaS recruitment software. Such tools like a recruitment Applicant Tracking System (ATS) can help you automate tasks and allow you to post on multiple channels with a click of a button!

Say goodbye to manually going through various websites and sharing each job ad one at a time. With your trusted recruitment ATS, you can save time and drastically reduce hiring costs.

Looking for cloud-based recruitment software to help you? Check out KarmaV.