Branded job page is an extension of your company’s brand. It maintains a brand continuity in all platforms (website, social media, etc.) and helps anyone recognize your brand in an instant. Job posting creates the impression about the organization’s brand that a candidate would like to work for or not. It not only makes the organization stand out from the crowded job sites, but also depicts company ethos and work culture.
It is a great recruitment tool to attract the best talent in the industry, who have higher intent to work for the organization. Studies show that the company’s own career page can help attract the right job-fit, reduce the recruitment cycle, and avoids offer-drops vs. posts on job sites.